Corporate Profile/ Sports Vision Program

Trendex North America is a marketing research and consulting firm specializing in five product areas: apparel, footwear, household textiles,  beauty care, and sporting goods.

Although the company primarily collects syndicated market research data, what distinguishes it from other syndicated consumer research tracking companies is its ability to include value-added interpretation and insights with its own data.

Trendex's Sports Vision Program is Canada’s only continuous consumer sporting goods purchase tracking study.  The program began in 1995 and separately tracks the consumer’s purchases of sporting goods equipment, sports footwear, and sports apparel.  The program’s information is based on questionnaires sent to different samples of 10,000 nationally representative Canadian households twice a year.  On average seventy-two percent of the questionnaires are returned from each mailing.  

For each purchase made the following information is collected:

The purchase information that is collected is statistically adjusted and projected to be representative of the retail purchases of Canada’s 30 million individuals. (Note no team sales, U.S. or tourist purchases are included in the database.)

Download six-page questionnaire (1.1 MB file in Rich Text Format)

Trendex North America 
3454 Oak Alley Ct.          Suite 400           Toledo, OH 43606
United States
Phone: 419-531-1366
E-mail: info@sportsvision.info

Trendex North America, Inc. ©
Last Update 04/2005